The STUDIO has a present for you, but you won’t find it under any Christmas tree. Rather the creative design/animation studio led by Founder/Creative Director Mary Nittolo, has crafted an elegantly-designed holiday video card that features a meticulously animated tracking shot that pulls viewers into a lush winter wonderland.
However, more than just eye-candy, the STUDIO expresses gratitude for a strong 2016 with a donation in the names of those who receive the holiday card to the Children's Health Fund, the esteemed charity co-founded by musician Paul Simon and Dr. Irwin Redlener.
“I’m delighted with this year’s holiday card,” Nittolo says. “Its success reinforces our commitment to the power of ideas to persuade, and this is the time of year where we should remember that this is why most of us ended up in this business."
SPW CreditsClient: the STUDIO
Project: Holiday Card
Production/Animation/Design: the STUDIO, New York
Creative Director: Mary Nittolo
Creative Leads: Alison Abitbol, Adam Rozanski
3D Artists: Eric Kilansky, Jackie Garbuio
Music: Hook & Line, Los Angeles, CA
Composer: Bryan Senti
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut โThe Debโ premiered as the closing night film at this yearโs Toronto International Film Festival (TIFF). Adding a touch of creative flair to the filmโs debut, the team at Boma helped in crafting the brand identity for Wilsonโs production company, Camp Sugar.
โRebel and her team approached us with this adorable character design and a simple question: โCan we make this happen in time for Toronto?โโ shares Jason Cohon. โAs huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebelโs team, it was an easy โyes!โโ
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading โCamp Sugar.โ As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilsonโs films for years to come.
โWe had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugarโs films.โ
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level.ย With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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