Directed by Jon Bunning and edited by Union's Karen Kourtessis, "The Tables" is set in the world of Bryant Park ping pong. Shot over four years, the short film is much more about connection than competition. During the day, the park provides paddles and balls, but after 7pm the regulars show up, armed with their own. Every night they come together to battle each other and the elements, playing in the wind, rain and even snow. And out of this shared love of the game, a bond was formed between an unlikely group of people. This is the story of the many lives these tables have touched, including the gangbanger who helped put them there.
SPW CreditsDirector: Jon Bunning
Editor: Karen Kourtessis
Composer: Christopher Keyes
Colorist: Elias Nousiopoulos
Sound Mixer: Stefano Campello
Music Supervisor: Maxwell Gosling
Propel featuring Michael B. Jordan
Invisible North (IN) proudly unveiled a pioneering 2024 360 campaign for Propel, starring Michael B. Jordan. Last year, Propel announced Michael as their new brand partner, with a shared mission of bringing communities together through movement. In year one, IN partnered with Propel and Michael (alongside NOUN and Acceleration Community of Companies) to launch the Propel Your City Project (PYCP) - an initiative to drive fitness access by investing in local communities.
To launch the project, a hero film was created to share the ‘why’ behind PYCP and feature one of the partner organizations, WalkGood LA. Following the launch, they partnered with organizations in Atlanta, Detroit, Houston, and LA to expand programming in bespoke ways to address local needs and make the most impact. Year one was a huge success - providing over 160 free fitness classes for exercisers nationwide and seeing a positive impact on the local organizations, including supporting WalkGood LA in establishing an accessible, central fitness space called The WalkGood Yard. Building off of the success of 2023, IN worked with Propel and Michael’s team, to lean into the power of community to create a brand anthemic spot. This year’s TVC showcases Propel’s shared mission with Michael to help exercisers reach their goals with the help of their community. As their research confirmed, for many exercisers, going on their fitness journey alone can be difficult, which is why the spot captures the energy and motivation that comes from moving together. It also highlights how Propel plays a role in fueling your fitness journey, with Michael speaking to the power of having a community that pushes you toward your goals.
The 30-second spot is currently airing on all... Read More