Surrounded by a serious platoon of soldiers from Bungie/Activision's "Destiny", and set in its post-apocalyptic wasteland, the Randomly Chosen One is about to fight the battle of his life. But all he seems to care about is eating his Taco Bell Quesarito Big Box meal. The Chosen One has his hands full of food and can't quite manage the rocket launcher slung across his shoulder, which he accidentally fires into an adjacent building, destroying a portion of it, and nearly killing a few of his comrades. He sheepishly cops to the error, and in a comic reveal, we see that he has not dropped a crumb of his Quesarito.
SPW Credits
Title: Taco Bell's "Randomly Chosen One"
Agency – DEUTSCH
Chief Creative Officer – Pete Favat
Executive Creative Director – Brett Craig
Creative Director – Scott Clark
Associate Creative Director – John Baker
Associate Creative Director – Chris Jones
Sr. Art Director – Jeremiah Wassom
Director of Integrated Production – Vic Palumbo
Executive Producer – Paul Roy
Integrated Producer – Jamie Gartner
Group Account Director – Walter Smith
Account Director – Katie Kalges
Account Supervisor – Krista Slocum
Production Company – CAVIAR CONTENT
Director – Keith Schofield
Producer US – Stephan Mohammed
Producer CZ – Bob Dvorak
Editorial Company – NO6
Editor – Chan Hatcher
Executive Producer – Chrissy DeSimone
Senior Producer – Kendra Desai
VFX Company – THE MISSION
Creative Director – Rob Trent
Managing Director – Michael Pardee
Animation Director – Piotr Karwas
VFX Producer – Diana Cheng
OddBeast Crafts Powerful Opening Film For Half Rez 2025
When OddBeast landed the opportunity to produce this year’s opening film for Half Rez, the Midwest’s largest celebration of design and motion graphics, the studio approached the challenge by embracing discomfort. The goal was to visually express the collective anxieties of creatives facing an uncertain future as emerging tools and technologies reshape their industries. OddBeast Executive Creative Director Kevin Gautraud took the lead on the project’s vision and 3D animation: “I chose to ground the short in responses particular to fears about making a living in today’s creative fields where the rate of change feels insane at times, overwhelming artists with existential questions. Sometimes, ‘I don’t know’ is the most truthful answer anyone can give,” he said. In creating the film, Gautraud tapped into his own response to such anxieties: a meditation on the vastness of time and our small moment in the light, ponderings that bring him perspective, calm and creative inspiration. Powerful visuals of barren yet eerily majestic landscapes take us back to Earth’s origins, giving way – in the film’s final seconds – to the explosion of life – our blip in the planet’s unfathomable journey. Add the ethereal sound design of Bent Stamnes, and the result is a sense of awe, as everyday problems suddenly seem smaller. “For this project in particular, I was inspired by Carl Sagan and his own personal philosophy. He was awestruck at the grandeur of nature, curious about the origin of life, and humble about the extent of human knowledge,” Gautraud explained. “It's about making people feel small, strange and somehow okay with that.” Gautraud used a range of tools to give his concept life, including... Read More
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