Creative production studio Motion Theory has just released a cinematic fully-animated project to help Target launch its new addition of fresh grocery departments in many stores. Motion Theory Director Chris Riehl led the in-house team of animators and artists through a very condensed production schedule that mirrored the character and story development of a much larger CG animated film. “A Better Bulls Eye” aired Sunday, July 27.
SPW Credits
Client: Target; Production/VFX Company: Motion Theory; Director: Chris Riehl; Creative Director: Kaan Atilla; Art Director: Chris Riehl; Executive Producer: Javier Jimenez; Managing Producer: Patrick Nugent; Producer: Peter Nelson; CG Supervisors: Charles Paek, Danny Zobrist; Animation Supervisor/Character Lead: Danny Zobrist; Pre-Visualization: Simon Dunsdon, Trevor Tuttle; Designers: Leanne Dare, Paul B. Kim, Ken Gunn Lee, James Levy, Satomi Nagata; Character Designers: Brendan Wiuff, Nate Wragg; Character Animators: Daniel Edwards, Thom Judd, James Parris, Harry Porudominsky, Lauren Wells; Character Riggers: Brian Escribano, Andrea Gausmann, Amy Gohal; Vehicle Rigging/Animation: Scott Cullen; 3D Generalist: Ian Mankowski; Lead Character Modeler: Emmanuel Fragelus; Character Modelers/Texture Artists: Bryan Repka, Jean Choi, Sean Kim; Vehicle/Props Modelers: Nick Loizides, Marc Steinberg, Chad Roen; Hair: John Felipe, Martin Furness, Chad Roen; FX Artists: John Cherniack, Matt Johnson; Lighting Supervisor: Charles Paek; V-Ray TD: Justin Lloyd; Lighters: Matt Bell, David Chan, Justin Lloyd; Lead Compositors: Rachel Dunn, Ryan Trippensee; Compositors: Krista Benson, Michael Dobbs, Aaron Frebowitz, Rachel Keyte, Daniel Raschko; Finishing: Matt Motal; Production Manager/HR Director: Tina Van Delden; Production Coordinator: Paul Pianezza; Production Assistant: Sarah Smith; Concept/Writer: David Fowler; Storyboard Artist: Yori Mochizuki; Editorial Company: String; Editor: Doron Dor; Assistant Editors: Jeff Aquino, Jeff Johnston
Editorial Board Provides Creative Post For Tecovas “True West”
Tecovas’ latest brand spot, “True West,” is a fever dream seen through the eyes of a young kid peering out the window of a train. As he watches the shifting landscapes, characters, and passions of the West roll by, our young hero imagines himself in it. It reminds us that being brave isn’t about being different, it’s about being yourself. Beyond the cattle drives and rodeos, the West is also art, music, diners, neon signs, roadside motels, and endless exploration. Narrated by the legendary Texas singer, songwriter, and visual artist Terry Allen, “True West” appeals to the universal, untamed place inside all of us that urges us to pull up our bootstraps and follow our hearts. Tapping into its appreciation for the journey and a love for the expansive beauty of the American West, Editorial Board is honored to provide editorial and finish to help bring the evocative film, exquisitely directed by Scott Ballew, to life.
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