The Texas Rangers once again tapped TM Advertising to tackle this year’s Super Bowl spot. The ad, created in partnership with charlieuniformtango, debuted this Sunday during the big game.

“It’s not easy to stand out during an event like the Super Bowl,” said Lisa Bennett, Chief Creative Officer at TM. “ You’re competing with big budget spots, celebrities, puppies and babies. We wanted to create an unconventional spot for the Rangers’ that taps into the emotional psyche of baseball fans.”

The spot, directed by Lan Freedman of charlieuniformtango, captures the awakening of Rangers baseball fans and the building excitement brought on by the end of football season. Tango director Jeremy Bartel also stars in the spot.  

SPW Credits

Client  Texas Rangers

Vice President of Marketing  Becky Kimbro
Creative Content Manager  Tim Johnston

Agency TM Advertising

Chief Creative Officer Lisa Bennett
Creative Director Dan Dougherty
Creative Director Jason Niebaum
Director of Broadcast Hal Dantzler
Account Director Spencer Blevens

Production/Post-Production charlieuniformtango

Executive Producer - Live Action  Jeff Elmore
Director  Lan Freedman
Editor  James Rayburn
Online Artist/Color/VFX  Artie Peña 
Producer  Michael Wagner
Audio Engineer  Russell Smith

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