charlieuniformtango teamed up with TRG on a new campaign for ThermaCare heat wraps. The first spot to break in the campaign, “BringTheHeat Slideshow”, stars actor, comedian, producer, writer and licensed physician Ken Jeong in a lab coat. In the spot, he’s presenting a slide show demonstrating how a regular heating pad ties you down with a cord.
Using ThermaCare heat wraps, you’re free to go about your day’s activities in comfort. Ken Jeong intersperses a few flattering photos of himself into the presentation, feigning surprise as the flirtatious photos appear.
“From the get-go, I knew this was going to be a fun project,” said charlieuniformtango Executive Producer, Mary Alice Butler. “When John McStravick told me I just HAD TO see some raw takes because they were hilarious, we knew it was going to be a memorable project from start to finish!”
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SPW Credits
Brand Management Dale Hruby + Monica Little + Peyton Jones
Creative Sue Batterton + Dave Stone + Alexis Bingham
Brand Strategy Corey Green + Arturo Longoria
Digital Strategy Matt Whittaker + Jon Villalobos + Scott Luther + Alexander Ford
Business Affairs Sara Sax + Michael Sonnier
Media + Search Strategy (never used, but provided extensive thought leadership) Kim Moss + Jeff Kempf + Trevor Monteiro + Conor MacDowell
Digital Production (CHL) Brenda Talavera + Meredith Ford + Steven Rice + Joe Jansen
Broadcast Producer Cassie Greenwald
Production – ArtClass Jake Hurwitz – Director Michael Montenegro – Producer Rebecca Niles – Managing Director Kat Garalli – Production Manager Brooke Covington – Rep
Post – Charlie Uniform Tango Mary Alice Butler – Executive Producer John McStravick – Editor Matt Pittman – Editor Assist Joey Waldrip – Color/Online Catherine Thomas – Online Russell Smith – Audio/Mix Gray Wilcox – Motion Design
Music – Storefront Music John "Scrapper" Sneider – Composer / Managing Partner Adam Elk – Composer/Owner Kirsten Messier – Executive Producer
Tecovas’ latest brand spot, “True West,” is a fever dream seen through the eyes of a young kid peering out the window of a train. As he watches the shifting landscapes, characters, and passions of the West roll by, our young hero imagines himself in it. It reminds us that being brave isn’t about being different, it’s about being yourself. Beyond the cattle drives and rodeos, the West is also art, music, diners, neon signs, roadside motels, and endless exploration. Narrated by the legendary Texas singer, songwriter, and visual artist Terry Allen, “True West” appeals to the universal, untamed place inside all of us that urges us to pull up our bootstraps and follow our hearts. Tapping into its appreciation for the journey and a love for the expansive beauty of the American West, Editorial Board is honored to provide editorial and finish to help bring the evocative film, exquisitely directed by Scott Ballew, to life.
