In this 4-part series, Adrienne Bailon-Houghton takes viewers on a journey to glean the wisdom passed down through Latine generations and discover the meaning of belleza. She interviews Babba Rivera, Founder/CEO of Ceremonia in New York City and Los Angeles; Desiree Verdejo, Founder/CEO of multicultural skincare brand Hyper Skin; Carina Chaz, Founder/CEO of fragrance company Dedcool. Bailon-Houghton is also featured throughout the series with her apparel, handbag, and jewelry brand, LA VOÛTE. The program was helmed by award-winning writer, director, and Dominican Republic native Gabriela Ortega and produced in collaboration with NBCUniversal’s Creative Partnerships, Digitas, and creative studio Ventureland. Union’s Daniel Luna served as Supervising Editor. "The Foundation of Belleza" (beauty), from Sephora, Digitas, and NBCUniversal, streams exclusively on Peacock.
Client: Sephora and NBCUniversal/Peacock
Agency: Digitas
Spots Title(s): SEPHORA “Foundation of Belleza Episodes 1-4
First Air Date: 11/15/2023
Creative Studio: Ventureland
Director: Gabriela Ortega
Executive Producer: Natasha Wellesley
Agency Producer: Marissa Mackel
Production Company: North of Now
Producer: Nick Boak
Editorial Company: Union Editorial / LA
Supervising Editor: Daniel Luna (and Editor of Episodes 2 & 4)
Editor: Nadine Mueller (Episode 3)
Editor: Eleanor Infante (Episode 1)
Assistant Editor: Julia Armine
Assistant Editor: Otto Mertins (edited episode trailers)
Producer: Haydee Robles
President / Managing Partner: Michael Raimondi
EP: Joe Ross
Telecine Company: Hunter
Colorist: Carolyn Woods
EP: Logan Aries
Post/Effects Company: Hunter
VFX Artist: Mannix Rickenbacher
Composer: Rene Boscio
Sound Design Company: Hunter
Sound Designer: Milos Zivkovic
Shoot Location: LA/NY
Toyota Gears Up for Car Season with Campaign Directed By Open Swim’s Marc André Debryune
Director Marc André Debruyne and Toyota teamed up to unveil “Olympic Drive.” The campaign features two spots showcasing Canadian Paralympic Sprinter Marissa Papaconstantinou and 2024 Summer Olympic Gold Medalist in Breaking, Phil Wizard.
“We’re appoaching Fall model launches, so we wanted to celebrate our favorite, recent auto brand work,” says Open Swim Executive Producer Amyliz Pera. “We’re extremely grateful that Marc André was given an opportunity to create this work with Toyota in Canada.”
“I came in with a deep love for hip-hop and breaking, and I knew Phil would rise to the challenge,” shares Debruyne. “Marissa is also an incredible athlete with a presence that made directing her a joy. They both had non-stop energy on set. I was hesitant to push too hard to avoid injury, but fast-tracking an Olympic sprinter with a camera is something I won’t second-guess again. As a director, I live and breathe my craft, so it’s amazing to be able to capture that same passion in others.”
Read More