In this 4-part series, Adrienne Bailon-Houghton takes viewers on a journey to glean the wisdom passed down through Latine generations and discover the meaning of belleza. She interviews Babba Rivera, Founder/CEO of Ceremonia in New York City and Los Angeles; Desiree Verdejo, Founder/CEO of multicultural skincare brand Hyper Skin; Carina Chaz, Founder/CEO of fragrance company Dedcool. Bailon-Houghton is also featured throughout the series with her apparel, handbag, and jewelry brand, LA VOÛTE. The program was helmed by award-winning writer, director, and Dominican Republic native Gabriela Ortega and produced in collaboration with NBCUniversal’s Creative Partnerships, Digitas, and creative studio Ventureland. Union’s Daniel Luna served as Supervising Editor. "The Foundation of Belleza" (beauty), from Sephora, Digitas, and NBCUniversal, streams exclusively on Peacock.

Credits

Client: Sephora and NBCUniversal/Peacock

Agency: Digitas

Spots Title(s): SEPHORA “Foundation of Belleza Episodes 1-4 

First Air Date:  11/15/2023

Creative Studio: Ventureland 

Director: Gabriela Ortega

Executive Producer: Natasha Wellesley 

Agency Producer: Marissa Mackel

Production Company: North of Now

Producer: Nick Boak

Editorial Company: Union Editorial / LA 

Supervising Editor: Daniel Luna (and Editor of Episodes 2 & 4)

Editor: Nadine Mueller (Episode 3)

Editor: Eleanor Infante (Episode 1)

Assistant Editor: Julia Armine 

Assistant Editor: Otto Mertins (edited episode trailers)

Producer: Haydee Robles 

President / Managing Partner: Michael Raimondi

EP: Joe Ross

Telecine Company: Hunter 

Colorist: Carolyn Woods

EP: Logan Aries

Post/Effects Company: Hunter 

VFX Artist: Mannix Rickenbacher

Composer: Rene Boscio

Sound Design Company: Hunter

Sound Designer: Milos Zivkovic

Shoot Location: LA/NY

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