A dazzling chorus line and holiday cheer shine in a dynamic, two-spot campaign for UGG created by Timber for renowned advertising agency M&C SAATCHI LA. Classic boots are the new soft shoe in this festive dance-driven spectacular. Working closely with the agency creative team, Timber artfully designed and directed the holiday campaign with the visual flair of synchronized dancers against a sparkling winter white environment. Timber began the process with traditional pencil boards to develop the foundation for the campaign’s bombastic, kinetic action. The drawn movements were translated into the vocabulary of dance by choreographer Becca Sweitzer, who was integral in casting the spots’ performers. To create the illusion of an expansive chorus line of dancers, Timber used long lensing and sweeping camera movement to selectively frame the action and provide further dynamics to each dance-driven story.

SPW Credits

Agency M&C SAATCHI LA
ECD was James Bray
Creative Director: Ron Tapia
Copywriter: Emily Ozan
Art Director: Melissa Riggs
Producer: Jennifer Weinberg
Account Director: Rebecca Weaving

Production Co: Timber
Creative Directors: Kevin Lau & Jonah Hall
Executive Producer: Chris Webb
Head of Production: Michael Theurer
Editor: Harvey White
Lead Flame: Chris DeCristo
Lead Compositor: Nicholas Hiegel
Compositors: Julie Jang, Daniel Raschko, Brian Begun, Krystal Chinn, Eric Almeras, Josh Bolin
CG Animator: Eric Pender

Choreographer: Becca Sweitzer

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