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SPW Credits
CREATIVE AGENCY
Madwell | 65 Porter Ave Brooklyn, NY 11237 | 1320 27th St. Ste. B Denver, CO 80205
Creative | Chris Sojka, Chief Creative Officer, Jeff Gillette, Executive Creative Director, Pedro Saldarriaga, Creative Director (Design), Mel Simonich, Creative Director (Copy), Erin Anderson, Designer, Charity Lombardo, Senior Copywriter
Production | Brigid McEntee, Group Production Director, Jessi Dana, Freelance Executive Producer
Account | Natalie Ross, Group Account Director, Sydney Sadler, Account Supervisor
Strategy | Darren Allison, Senior Comms Strategist
Media | Alex Strycula, Director of Media Operations
PRODUCTION
O Positive | 3303 Pico Boulevard Suite E Santa Monica, CA 90405
Brian Billow, Director; Grayson Bithell, Line Producer
Cut and Run – Editorial | 2044 Broadway, Santa Monica, CA 90404
Jay Nelson, Editor; Jared Thomas, Senior Producer
Coupe – Music and Sound Design | 4780 Sterling Dr, Boulder, CO 80301
Alex Hawley, Sound Engineer; Aaron Lasko, Executive Producer; Eric Singer, Executive Producer
ScreenWork Categories:Commercial
Editorial Board Provides Creative Post For Tecovas “True West”
Tecovas’ latest brand spot, “True West,” is a fever dream seen through the eyes of a young kid peering out the window of a train. As he watches the shifting landscapes, characters, and passions of the West roll by, our young hero imagines himself in it. It reminds us that being brave isn’t about being different, it’s about being yourself. Beyond the cattle drives and rodeos, the West is also art, music, diners, neon signs, roadside motels, and endless exploration. Narrated by the legendary Texas singer, songwriter, and visual artist Terry Allen, “True West” appeals to the universal, untamed place inside all of us that urges us to pull up our bootstraps and follow our hearts. Tapping into its appreciation for the journey and a love for the expansive beauty of the American West, Editorial Board is honored to provide editorial and finish to help bring the evocative film, exquisitely directed by Scott Ballew, to life.
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