There’s nothing stronger than the power of friendship, except for maybe the jolt of energy you get from a cold, refreshing Mountain Dew! Timothy Kendall proves why he’s one of the world’s best freelance directors in his latest action-packed piece for PepsiCo with Wunderman Thompson India and Yard Dog Productions. The first of the campaign, which followed the friends trying to catch a missed train, was covered extensively in the international press. In this second installment of the campaign, for which Kendall also wrote the action sequences, two friends undergo a high-octane gauntlet while trying to solve a wardrobe malfunction.
Client: PEPSICO, Mountain Dew
Agency: Wunderman Thompson India
AVP & Senior Creative Director, Ajitesh Verma; Senior Producer, Mandeep Singh
Production: Yard Dog
Director, Timothy Kendall; DP, Sam Chase; exec producers, Beth Pearson, Joe Piccirillo; Line Producer, Rachel North
Postproduction: UPP
Music: Greg Kuehn, Peligro Music and Sound
Contact NameJeff Lewis
Contact Phone8189060006
Contact via emailToyota Gears Up for Car Season with Campaign Directed By Open Swim’s Marc André Debryune
Director Marc André Debruyne and Toyota teamed up to unveil “Olympic Drive.” The campaign features two spots showcasing Canadian Paralympic Sprinter Marissa Papaconstantinou and 2024 Summer Olympic Gold Medalist in Breaking, Phil Wizard.
“We’re appoaching Fall model launches, so we wanted to celebrate our favorite, recent auto brand work,” says Open Swim Executive Producer Amyliz Pera. “We’re extremely grateful that Marc André was given an opportunity to create this work with Toyota in Canada.”
“I came in with a deep love for hip-hop and breaking, and I knew Phil would rise to the challenge,” shares Debruyne. “Marissa is also an incredible athlete with a presence that made directing her a joy. They both had non-stop energy on set. I was hesitant to push too hard to avoid injury, but fast-tracking an Olympic sprinter with a camera is something I won’t second-guess again. As a director, I live and breathe my craft, so it’s amazing to be able to capture that same passion in others.”
Read More