GEORGE’s Lorcan Finnegan has directed a new campaign for Electronic Arts and Team One that offers a whimsical take on the life-altering power of the new “match-3” game Bejeweled Stars. In one of four spots, a man finds escape from his wife’s boring television show in a game of Bejeweled Stars. He matches a set of tiles and suddenly everything around him changes. His gauche apartment is transformed into curling arena, lit like a disco dance hall. His wife and dog furiously sweep the ice as he rides a giant curling stone toward a goal. The campaign tagline is “Go to your Shiny Place.”
SPW Credits
Client: Electronic Arts
Agency: Team One.
Kathryn McFarlane and Phil Henson, Creative Directors; Janet Anderson, Associate Director of Business Affairs; David Peake, Director of Business Affairs; Alex Smulian and Jason Whitehead, Copywriters; Ryan Davis, Art Director; Leah Bohl, Senior Producer; Tiffany Otoya, Producer; Julie Michael, President; Steve Bava, Management, Director of Shared Accounts; Chris Graves, Chief Creative Officer; LisaMarie Gaulin, Project Manager; Henry Simonds, Account Supervisor; Sam Walsh, Executive Producer.
Production. GEORGE, Los Angeles.
Lorcan Finnegan, director; Beth George, executive producer; Maeliosa Tiernan Producer.
Edit: TOM.
Bryan Cook, Executive Producer; Bryan Cook and Fred Foquet, Editors; Gina Grosso, Post Producer.
Post: Brewster Parsons.
Darcy Parsons, Executive Producer; Andy Mac, VFX Supervisor; Adolfo Martinelli, Colorist.
Music: “Yes, Yes Yes” by Egyptian Lover
Sound: Juice Studios, Bob Gremore, Sound Mixer.
Editorial Board Provides Creative Post For Tecovas “True West”
Tecovas’ latest brand spot, “True West,” is a fever dream seen through the eyes of a young kid peering out the window of a train. As he watches the shifting landscapes, characters, and passions of the West roll by, our young hero imagines himself in it. It reminds us that being brave isn’t about being different, it’s about being yourself. Beyond the cattle drives and rodeos, the West is also art, music, diners, neon signs, roadside motels, and endless exploration. Narrated by the legendary Texas singer, songwriter, and visual artist Terry Allen, “True West” appeals to the universal, untamed place inside all of us that urges us to pull up our bootstraps and follow our hearts. Tapping into its appreciation for the journey and a love for the expansive beauty of the American West, Editorial Board is honored to provide editorial and finish to help bring the evocative film, exquisitely directed by Scott Ballew, to life.
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