WARC, the global authority on marketing effectiveness, has released ‘Creative Effectiveness Lions 2023 – Insights from the winners’, a report…
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The WARC Media 100, the ultimate independent benchmark celebrating the best media ideas from across the marketing industry, is now…
Privacy and brand safety in a programmatic world, a slowdown in social media growth and the advertising potential provided by…
WARC, the international marketing intelligence service, has found that US advertisers are spending more on online display formats – chiefly…
WARC, the global marketing intelligence service, has found that advertising revenues among key social and messaging companies rose 26.2% year-on-year…
WARC, the international marketing intelligence service, has found that podcasts could account for 4.5% of global audio advertising spend in…
Gunn Report, the global index of creative, effective and media excellence in advertising, and a sub-brand of WARC, is being…
The trend toward in-housing will continue but at a global level looks less significant than recent US data has suggested,…
Linear TV, inclusive of real time and catch up viewing, remains by far the top medium for global display advertising…
Consumer and advertiser investment in over-the-top (OTT), the delivery of premium video content via the internet, is rising rapidly worldwide,…
Advertisers are expected to spend a combined $30bn on online video advertising this year, most of which will be paid…
WARC, the international authority on advertising and media effectiveness, has released the results of the 2018 WARC 100, an annual…
WARC, the international authority on advertising and media effectiveness, has released its first Global Ad Trends Report digesting the latest…
WARC, the global authority on advertising and media effectiveness, has released the results of its analysis of 122 campaigns entered…
The first shortlist of The WARC Awards, a new global competition honoring the effective use of emerging marketing disciplines, is…
UK advertising expenditure grew 3.7% to reach £21.4bn in 2016, the seventh consecutive year of market growth, according to the…
WARC announces the 2017 results of the WARC 100, an annual ranking of the world’s best marketing campaigns and companies…
Warc, the global marketing intelligence service, has today released its IPA Effectiveness Awards Report, an in-depth study of effective marketing…
Marketing effectiveness requires striking the right balance between close targeting and mass reach, and between short and long-term strategies, according…
Consumer goods brands are increasingly looking at direct-to-consumer (DTC) opportunities, according to Warc, the global marketing intelligence service. Research suggests…
Developments in Virtual Reality (VR) and Augmented Reality (AR) will offer viable ways for brands to engage emotionally with consumers…
Warc, the global marketing intelligence service, has today released the results of an analysis of the most effective use of…
