1) What industry trends or developments were most significant in 2017?

2) How did your company adjust/adapt to the marketplace in 2017? (diversification, new resources/talent/technology, new strategies, etc.) You are welcome to cite specific piece of work which shows how lessons learned in 2017 were applied.

3) What work in 2017 are you most proud of? (Please cite any unique challenges encountered)

4) Gazing into your crystal ball, what do you envision for the industry—creatively speaking and/or from a business standpoint—in 2018? (can focus on advertising, entertainment, production or post)

5) What’s your New Year’s resolution, creatively speaking and/or from a business standpoint, for your company, agency or division? Do you have a personal New Year’s resolution that you can you share? And if you like, tell us briefly about a project you’ll be working on in early 2018?

Tasha Cronin
Co-director of interactive
Droga5

1) The release of ARKit and ARCore and the integration of AR into social channels—it makes that device in the world’s pocket even that more powerful for users to explore their surroundings and how they express themselves within it. The now ubiquitous-ness of AR has deepened the discussion of our virtual world, as seen in the impressiveness of Snapchat’s augmented reality partnership with Jeff Koons being quickly supplanted by news of graffiti artist Sebastian Errazuriz tagging the Balloon Dog placed in Central Park. Begging the question, who owns public virtual space and how do brands respectfully navigate it?

5) To play and break things—some of the most innovative projects that I’ve produced originated from a place of joy, experimentation and trying to answer “what if” questions.

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