1) What advice do you have for new directors? 

2) What advice can you offer to up-and-coming producers? 

3) Learning is an ongoing process even for the most seasoned producer. Would you share a recent lesson learned on the job, perhaps related to a project involving new technology (i.e., VR, AR, AI, etc.) or another experience? 

4) What recent project are you particularly proud of—and why? You can include a direct link to it. 

Lola Lott

1) At Tango, we are lucky to have a roster of both veteran and up-and-coming directors. I think it’s important for new talent to keep an open mind and a positive attitude. As a new director, the work coming your way might be incredibly challenging but it’s an opportunity to step up, problem solve and leave a great impression - it’s very likely that you’ll be working with that client again. I believe the best directors can walk away from just about any shoot and tell you something they learned and how that experience can benefit their next project.

2) Coming into production from a postproduction perspective taught me to pay attention to items that are often overlooked by new producers but are crucial to making the story complete. I’d encourage new producers to learn as much about the entire process as they can. Knowing the ins and outs of each position arms you with knowledge and allows you to become a good leader. As a new producer, choose to wear many hats on a project - you’ll learn a lot. Also educate yourself on emerging tech, and ask for guidance from more experienced team members - there’s lots to be gained from hours questioning approaches and bouncing ideas back and forth.

3) We are always learning on the job. Just when you think you have it figured out, something inevitably changes. for Tango - working on virtual reality jobs is something we are doing more and more of - but it’s relatively new. We recently added director Elliot Dillman to our roster, while he is an expert in virtual reality, we are learning lots from him as we ramp up on the most cutting edge techniques in VR production and post. We also realize what we “know” today will change three months from now - it’s exciting! 

4) One of the of the most interesting projects this spring was the incredibly fun content out of Team One for Lexus called “Genetic Select”. It was part of their April Fools Campaign with 23 & Me. We had a great time doing it and enjoyed watching the roll out in the week leading up to April 1st.

MySHOOT Company Profiles