1) What advice do you have for new directors? 

2) What advice can you offer to up-and-coming producers? 

3) Learning is an ongoing process even for the most seasoned producer. Would you share a recent lesson learned on the job, perhaps related to a project involving new technology (i.e., VR, AR, AI, etc.) or another experience? 

4) What recent project are you particularly proud of—and why? You can include a direct link to it. 

Luke Ricci
President & Executive Producer

1) Hone your craft by directing as much as possible. Directors need to be out there experimenting with story, technique, and actors. Make interesting short-form pieces of content that pique people’s curiosity. Live an interesting life. Experiment. Fail. Travel. Meet strange people. Get out of your comfort zone. Work with different people. Explore as much of the world that you can so you have stories to tell, and the technical ability to tell them in moving images. Own your career path. Your success is ultimately in your own hands.

2) Produce anything and everything you can at any budget level. Protect your directors. Give clients excellent service. Say yes. Find ways to make any request happen. Producing is about empowering the creative vision or visions of whomever you’re working for. So figure out how to do that and you’re off to the races. Never ever, ever give up. Be nice to people as much as possible but be mercenary when you need to be. Be fair and honest.

3) There are innumerable lessons I learn on a daily basis. I would say the greatest lesson that I continually come back to is that you need to constantly evaluate your successes and failures every day. Never stop self-evaluating. Ask the tough questions of yourself and others. Hold yourself to the highest standards.

4) Bullitt recently produced a project for Stevie Wonder and CAA to commemorate Dr. Martin Luther King Jr.’s dream which I’m incredibly proud of. Candice Vernon directed the project, which achieved 1.1 billion Twitter impressions and 380 million unique views. Link: https://www.dreamstilllives.com/

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