1) What’s the most relevant business and/or creative lesson you learned in 2017 and how will you apply it in 2018? 

2) Gazing into your crystal ball, what do you envision for the industry—creatively speaking or from a business standpoint—in 2018?

3) Tell us about one current project you are working on in early 2018.

4) What are your goals for 2018, creatively speaking and/or from a business standpoint, for your company or division? 

5) What policies do you have in place or plan to implement in 2018 to ensure gender & racial diversity in your company or division? 

6) With gender pay disparity, sexual misconduct and worse in the entertainment industry—and specific examples of these injustices surfacing in advertising, media and other sectors—what are your thoughts on what should be done to make for a safe, fair and inclusive work environment for everyone?

Bonnie Goldfarb
co-founder/executive producer
harvest films

1) I happened upon the realization that I cannot control the advertising community and the decisions made at the client/agency level. After all, we producers have a gift of control and the tighter we clench, the better we produce. And as a new member of The CA Film Commission, I have an arduous list of exciting ideas to implement on behalf of the commercial community, really, the entire film community we live in.

2) Each time I think we’re settling in to a rhythm, things change and we’ve gotten used to being comfortable with the uncomfortable. We are responsible for the world’s communication through brands and causes to a generation who has never experienced life without a screen. That is a huge weight to carry and an enormous responsibility. I love that we have integrated VR and AR into the narrative and I love even more that a tactile bronze sculpture was the most celebrated work of 2017. My crystal ball says we have only seen the beginning of the rapidity of change, including our business models.

3) When I signed my life away in the form of multiple NDA’s, I cannot recall the projects.

4) We have a bold launch occurring this year. It’s a BIG idea and it has invigorated harvest to iterate to a place we have created without any reliance and/or competition from our traditional workflow.

6) I have a lot to say on this subject and honestly 200 words could not express the history, the camaraderie, the support (or lack thereof) and the feeling of being part of (and leading) a production crew in this industry. I often think of the women a generation older than me who sacrificed so much for me to be where I am today. I can count those women on one hand. So, it is critical for us to step up and create opportunities, too. And I think (and hope) this awareness of pay disparity, sexual misconduct, and the like is the beginning of a fair, and inclusive work environment for all.
 

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