2018 Production Outlook Survey -- Lisa Mehling

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  2. 2018 Production Outlook Survey -- Lisa Mehling

1) What’s the most relevant business and/or creative lesson you learned in 2017 and how will you apply it in 2018? 

2) Gazing into your crystal ball, what do you envision for the industry—creatively speaking or from a business standpoint—in 2018?

3) Tell us about one current project you are working on in early 2018.

4) What are your goals for 2018, creatively speaking and/or from a business standpoint, for your company or division? 

5) What policies do you have in place or plan to implement in 2018 to ensure gender & racial diversity in your company or division? 

6) With gender pay disparity, sexual misconduct and worse in the entertainment industry—and specific examples of these injustices surfacing in advertising, media and other sectors—what are your thoughts on what should be done to make for a safe, fair and inclusive work environment for everyone?

Lisa Mehling
owner/president
Chelsea Pictures

1) The Taoist Farmer’s Tale

2) Change is the only constant. Competition is fierce. Creative opportunities are everywhere.

3) I am proud of a campaign we just finished which came to us at the end of the year. We were given a complex, unorthodox brief. My team pitched a unique solution and together we made something very impactful. It will premiere on the Super Bowl.

4) After a complete rebranding and restructuring of Chelsea last year, I have moved the company to exactly where I want it to be. I think 2018 is going to be a great one for us.

5) As a woman business owner with two of the top woman commercial directors on my roster, happily Chelsea is ahead of the diversity curve and we are stronger for it. It is very important to me to bring diverse points of view to our work, and Chelsea will continue to push racial and gender boundaries.

6) The #MeToo movement has swept in a rate of change in this country that has been truly profound. The effects are having an immediate impact on our industry and it’s really too soon to say how it will play out. 2018 marks the beginning of a new era, and it’s long overdue.
 


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