1) What industry trends or developments were most significant in 2018? 

2) How did your company, agency, network, service or studio adjust/adapt to the marketplace in 2018? (diversification, new resources/talent/technology, new strategies, etc.) You are welcome to cite a specific piece of work which shows how lessons learned in 2018 were applied.

3) What work in 2018 are you most proud of? 

4) Gazing into your crystal ball, what do you envision for the industry--creatively speaking and/or from a business standpoint--in 2019? 

5) What’s your New Year’s resolution, creatively speaking and/or from a business standpoint, for your company, agency or division? Do you have a personal New Year’s resolution that you can share? And if you like, tell us about a project you’ll be working on in early 2019

Al Moseley
Global President & CCO

1) This has been the biggest year for change that I can remember. The holding company model is certainly being challenged. We’ve seen big mergers across the board, from CRM to brand agencies, and new models appearing as agencies try to diversify their offerings in order to stay competitive. Agencies and holding companies alike are constantly looking for new ways to structure themselves, but one thing remains the same: great work is great work.

2) We’ve been following industry trends closely, like most agencies. We’re leaning heavily into data and social listening, and we’re excited about our in-house content creation and nimble production capabilities. The biggest change for us this year has been in our attitude and energy - we’ve adjusted our mentality to that of a startup. Without the traditional hierarchy and siloes, every challenge that comes our way is met with our full, collaborative attention. We’re working so much faster - it’s very refreshing.

3) I’m proud of all the work we’ve produced. I’m also very proud of the culture we’ve built within the agency that makes room for new talent and voices to emerge. We’ve invested in the personal growth of everyone in the company, and our output reflects that.

4) I’m sure we’ll see different types of offerings from smaller agencies – they can do quite well in a climate that demands fast content. The legacy agencies will have to adapt in order to stay competitive.

5) Our resolution this year is to continue to build on what we’ve discovered over the past twelve months. By deepening our commitment to a culture of free flowing creativity, personal growth and development, and an all-hands-on-deck attitude, we’re making space for exceptional talent to rise up in every department. Our clients can feel that energy, and the results speak for themselves.


MySHOOT Company Profiles