1) What industry trends or developments were most significant in 2018? 

2) How did your company, agency, network, service or studio adjust/adapt to the marketplace in 2018? (diversification, new resources/talent/technology, new strategies, etc.) You are welcome to cite a specific piece of work which shows how lessons learned in 2018 were applied.

3) What work in 2018 are you most proud of? 

4) Gazing into your crystal ball, what do you envision for the industry--creatively speaking and/or from a business standpoint--in 2019? 

5) What’s your New Year’s resolution, creatively speaking and/or from a business standpoint, for your company, agency or division? Do you have a personal New Year’s resolution that you can share? And if you like, tell us about a project you’ll be working on in early 2019

Andy Bird
Chief Creative Officer
Publicis New York

1) As a creative it’s been hard to ignore the chaos brought about by significant cost cutting and reshaping by clients across all agencies in 2018. I have to believe though the industry will come out stronger at the other end because of it. I’m an eternal optimist.

2) Sharing of creative resource and adaptability, agility of different disciplines within the Publicis network has been key to some of our successes this year. Changing the way teams are structured, bringing in design far further up the creative process. As someone who started his work life in design, I’m good with that development.

3) Publicis New York had their best year at Cannes ever, even though the agency didn’t enter anything, our clients did. Our Diesel – Go With The Fake experience piece, and our ongoing Walmart and Citi campaigns have been highlights.

5) Personally speaking, to try and get around more exhibitions and art shows, sometimes you can spend too much time in your agency bubble and not get outside it. It’s something I did weekly in the UK, it’s tougher to find the time in the US. Professionally we have so many pitches and projects in the works, I’m committed to making sure we create a work life balance that is appealing and reasonable to our existing talent, and future talent. I feel this this an issue that is overlooked in the industry. I also believe we need to bring in talent from more diverse backgrounds, there’s a program we’re working on to make sure that happens.

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