Sunday, August 18, 2019

2018 Year End Survey - Tasha Dean

1) What industry trends or developments were most significant in 2018? 

2) How did your company, agency, network, service or studio adjust/adapt to the marketplace in 2018? (diversification, new resources/talent/technology, new strategies, etc.) You are welcome to cite a specific piece of work which shows how lessons learned in 2018 were applied.

3) What work in 2018 are you most proud of? 

4) Gazing into your crystal ball, what do you envision for the industry--creatively speaking and/or from a business standpoint--in 2019? 

5) What’s your New Year’s resolution, creatively speaking and/or from a business standpoint, for your company, agency or division? Do you have a personal New Year’s resolution that you can share? And if you like, tell us about a project you’ll be working on in early 2019

Tasha Dean
Head Of Integrated Production
The Martin Agency

2) Smashing Silos. It wasn’t easy. Sometimes you just need to go out there and imagine your Super Mario and get it done. Currently, there isn’t a content studio or digital studio or even a technology team silo. We looked at our talent and their combination of skills. We noticed a trend – the rise of the hybrid. We leaned into this and created collaboration orbits. These are like-minded people together who are all part of the same creative collective but with a clear career growth path. We also mobilized a talent and culture unit which focuses solely on talent resources, talent development, and strategic engagement. It’s been a herculean team effort but we’re getting it done and couldn’t be more proud of what we’ve been able to accomplish.

3) Eliminating the gender pay gap at the agency. I’ve learned that strong and focused leaders can make things happen fast and change the environment around them. Making progress versus talking about progress is very empowering. It’s encouraging for us all.

4) Creative Data Storytelling. We sometimes put the focus on technology, tech stacks, and collecting data. Telling stories using data is part art and part science. I really think that businesses that are able to distill clear focused narratives using data will be the winners in the long run. It’s an exciting area and I think we’re only now starting to unlock the potential.

 

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