1) Last year reinforced for me that creativity and inspiration can come from everywhere and anywhere, and because of this there are no limits to the forms marketing can take. It’s all about ingenuity and originality, which is both utterly freeing and can be a little scary. It’s an open brief where the only limits are your imagination. For us at Bullitt, I view this as a positive - not just for our creative industry but also for audiences.
2) With the inspiration living everywhere, so too are the connections. In the last year we have been asked to create custom entertainment solutions that carry brand messages from the marketplace. So we are continuing to evolve how we approach branded content, and forging partnerships across platforms, genres, industries, technologies and with people who share our drive to be at the center of this upheaval. The road maps are being abandoned, there won’t be one path to take, and this will lead us to opportunity.
3) With our talent partners in both advertising and entertainment we will work with brands to help them navigate the current landscape and develop special projects to align with those conversations and strategies.
4) It’s early yet so I cannot say too much; however we are about to embark on a multi-platform project to focus attention on a health crisis that is ravaging this country. It’s intense work, but one that we hope will help shape the conversation about how to address something complex and terrible.