Saturday, July 20, 2019

2019 Production Outlook Survey -- Allison Amon

1) What’s the most relevant business and/or creative lesson you learned in 2018 and how will you apply it in 2019? 
 
2) Gazing into your crystal ball, what do you envision for the industry--creatively speaking or from a business standpoint--in 2019? 
 
3) What are your goals, creatively speaking and/or from a business standpoint, for your company or division in 2019? 
 
4) Tell us about one current project you are working on in early 2019. 
 
5) Last year’s constant headlines of gender pay disparity, sexual misconduct and worse brought issues to everyone’s attention that were long overdue to be dealt with. There have been industry wide-strides made towards righting these wrongs but there’s a long way to go. Can you tell us what policies you have in place or plan to implement in 2019 to ensure racial and gender diversity, pay equality and a safe/inclusive work environment for everyone in your company or division? 
 
6) Does your company have plans for any major expansion/investment in technology in 2019 and if so, in what? How will this investment add value to the services you offer to your clients? 
Allison Amon
EVP, Sales & Development
Bullitt

1) Last year reinforced for me that creativity and inspiration can come from everywhere and anywhere, and because of this there are no limits to the forms marketing can take. It’s all about ingenuity and originality, which is both utterly freeing and can be a little scary. It’s an open brief where the only limits are your imagination. For us at Bullitt, I view this as a positive - not just for our creative industry but also for audiences.

2) With the inspiration living everywhere, so too are the connections. In the last year we have been asked to create custom entertainment solutions that carry brand messages from the marketplace. So we are continuing to evolve how we approach branded content, and forging partnerships across platforms, genres, industries, technologies and with people who share our drive to be at the center of this upheaval. The road maps are being abandoned, there won’t be one path to take, and this will lead us to opportunity.

3) With our talent partners in both advertising and entertainment we will work with brands to help them navigate the current landscape and develop special projects to align with those conversations and strategies.

4) It’s early yet so I cannot say too much; however we are about to embark on a multi-platform project to focus attention on a health crisis that is ravaging this country. It’s intense work, but one that we hope will help shape the conversation about how to address something complex and terrible.
 

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