1) We tend to believe in the integrity of our industry to a fault. We jump in head first, give it 1000% and believe in our ideas, our executions and what our clients/agencies tell us. They are our conduit and 2018 was laden with people who would tell us one thing and do another or not be aligned with the rest of their team. Our lesson learned is to insure everyone is on the same team and communicating clearly through the chains of command. Furthermore, I have always believed that the commercial industry is a snapshot of what’s going on in the national conversation and that anthropologists 100 years from now will study our ads to help them understand where our country stood on certain issues and what the tone of the environment was at that time. 2018 will stand out in a big way when that future examination takes place.
3) Our goals are to be adaptive to the 2019 conditions of the marketplace. We are nimble and that nimbleness serves us well as we continue to adapt to the trends of our business. We will continue to lead our company to the best creative opportunities with the integrity we have garnered over the past 18 years.