Tuesday, July 16, 2019

2019 Production Outlook Survey -- Bonnie Goldfarb

1) What’s the most relevant business and/or creative lesson you learned in 2018 and how will you apply it in 2019? 
 
2) Gazing into your crystal ball, what do you envision for the industry--creatively speaking or from a business standpoint--in 2019? 
 
3) What are your goals, creatively speaking and/or from a business standpoint, for your company or division in 2019? 
 
4) Tell us about one current project you are working on in early 2019. 
 
5) Last year’s constant headlines of gender pay disparity, sexual misconduct and worse brought issues to everyone’s attention that were long overdue to be dealt with. There have been industry wide-strides made towards righting these wrongs but there’s a long way to go. Can you tell us what policies you have in place or plan to implement in 2019 to ensure racial and gender diversity, pay equality and a safe/inclusive work environment for everyone in your company or division? 
 
6) Does your company have plans for any major expansion/investment in technology in 2019 and if so, in what? How will this investment add value to the services you offer to your clients? 
Bonnie Goldfarb
Co-Founder/Executive Producer
harvest films

1) We tend to believe in the integrity of our industry to a fault. We jump in head first, give it 1000% and believe in our ideas, our executions and what our clients/agencies tell us. They are our conduit and 2018 was laden with people who would tell us one thing and do another or not be aligned with the rest of their team. Our lesson learned is to insure everyone is on the same team and communicating clearly through the chains of command. Furthermore, I have always believed that the commercial industry is a snapshot of what’s going on in the national conversation and that anthropologists 100 years from now will study our ads to help them understand where our country stood on certain issues and what the tone of the environment was at that time. 2018 will stand out in a big way when that future examination takes place.

3) Our goals are to be adaptive to the 2019 conditions of the marketplace. We are nimble and that nimbleness serves us well as we continue to adapt to the trends of our business. We will continue to lead our company to the best creative opportunities with the integrity we have garnered over the past 18 years.

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