Sunday, July 21, 2019

2019 Production Outlook Survey -- Jack Waldrip

1) What’s the most relevant business and/or creative lesson you learned in 2018 and how will you apply it in 2019? 
 
2) Gazing into your crystal ball, what do you envision for the industry--creatively speaking or from a business standpoint--in 2019? 
 
3) What are your goals, creatively speaking and/or from a business standpoint, for your company or division in 2019? 
 
4) Tell us about one current project you are working on in early 2019. 
 
5) Last year’s constant headlines of gender pay disparity, sexual misconduct and worse brought issues to everyone’s attention that were long overdue to be dealt with. There have been industry wide-strides made towards righting these wrongs but there’s a long way to go. Can you tell us what policies you have in place or plan to implement in 2019 to ensure racial and gender diversity, pay equality and a safe/inclusive work environment for everyone in your company or division? 
 
6) Does your company have plans for any major expansion/investment in technology in 2019 and if so, in what? How will this investment add value to the services you offer to your clients? 
Jack Waldrip
Senior Editor & Co-Founder
charlieuniformtango

1) I think what we’ve learned in 2018 is that our clients are coming to us for a whole new level of turn-key production. “Turn-key” used to mean production and post, but we are seeing more brands and companies (that for various reasons have taken marketing and advertising in-house) in search of a comprehensive partner – who can help them creatively develop ideas and execute them. 

I think our agency partners and clients are also doing more exciting work than ever before as they have to constantly execute incredibly complex and multi-platform campaigns – and we mean dozens of platforms – no one is just doing a broadcast spot anymore. It’s bigger than that – and we love learning these new trends alongside them. 

2) 2018 taught us many lessons but as we move into 2019 I think the key is to be free from constraints of “how we’ve always done things”. Tango has been successful because it’s been able to adapt to a constantly changing landscape for 24 years. The changes to our industry are happening daily at this point. Whether it’s dedicating ourselves to increasing diversification which the industry needs, taking a chance on young artists that have a unique voice, or taking on projects like feature films that aren’t our primary line of business, we want to always push to expand our world.

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