Monday, July 22, 2019

2019 Production Outlook Survey -- Jonah Hall

1) What’s the most relevant business and/or creative lesson you learned in 2018 and how will you apply it in 2019? 
 
2) Gazing into your crystal ball, what do you envision for the industry--creatively speaking or from a business standpoint--in 2019? 
 
3) What are your goals, creatively speaking and/or from a business standpoint, for your company or division in 2019? 
 
4) Tell us about one current project you are working on in early 2019. 
 
5) Last year’s constant headlines of gender pay disparity, sexual misconduct and worse brought issues to everyone’s attention that were long overdue to be dealt with. There have been industry wide-strides made towards righting these wrongs but there’s a long way to go. Can you tell us what policies you have in place or plan to implement in 2019 to ensure racial and gender diversity, pay equality and a safe/inclusive work environment for everyone in your company or division? 
 
6) Does your company have plans for any major expansion/investment in technology in 2019 and if so, in what? How will this investment add value to the services you offer to your clients? 
Jonah Hall
Creative Director / Partner
Timber

1) Music videos are back, and we’re all having a blast. They’re becoming a healthier and more monetized medium and they’re reclaiming their place in showcasing production creatives and new ideas. The long break was more of a time-out than the permanent retirement we had assumed. We're seeing more risks being taken and more collaboration with artists that are much more familiar with visual trends that can help elevate their music. 

The whole process has changed because you can do so much more with so much less. Editorial often happens on set. Color testing can happen while you shoot too. Using CG to augment in-camera limitations isn’t as time consuming as it used to be so it’s easier to integrate it quickly.

2) I think we’re going to start seeing more attempts at consolidation between businesses. Vendors are going to become agencies. CMOs are going to start become CCOs. Agencies are going to start making content for entertainment. Creatives are going to direct. The wheels go round and round. My prediction is that most of these efforts will fail, or at least fail to really pay off. Most of these players have worked alongside their counterparts in the supply chain and quietly thought to themselves “ I could totally do that “. More often than not they’re wrong, and that’s because experience matters more than people realize.

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