Tuesday, July 16, 2019

2019 Production Outlook Survey -- Lisa Mehling

1) What’s the most relevant business and/or creative lesson you learned in 2018 and how will you apply it in 2019? 
 
2) Gazing into your crystal ball, what do you envision for the industry--creatively speaking or from a business standpoint--in 2019? 
 
3) What are your goals, creatively speaking and/or from a business standpoint, for your company or division in 2019? 
 
4) Tell us about one current project you are working on in early 2019. 
 
5) Last year’s constant headlines of gender pay disparity, sexual misconduct and worse brought issues to everyone’s attention that were long overdue to be dealt with. There have been industry wide-strides made towards righting these wrongs but there’s a long way to go. Can you tell us what policies you have in place or plan to implement in 2019 to ensure racial and gender diversity, pay equality and a safe/inclusive work environment for everyone in your company or division? 
 
6) Does your company have plans for any major expansion/investment in technology in 2019 and if so, in what? How will this investment add value to the services you offer to your clients? 
Lisa Mehling
Owner/President
Chelsea Pictures

1) I learned that given change is a constant, I can shift my focus and that of my team’s to take advantage of the opportunities that are a byproduct of the change.

2) A couple of years ago, I did a thorough restructuring of my company and I’ve never been more excited about who we are and what we’re doing. I think the level of competition within the industry is only going to increase, and business will continue to be extremely demanding.

3) I intend to keep the standards of my company very high and challenge myself and my team to boldly seek out the best creative opportunities and solutions. Another important component will be fortifying our partnerships with the best agencies and brands.

4) One of our most exciting recent developments is the signing of two fantastic new talents to the commercial industry: Angie Bird, who is in pre-production on her second project with us (NDA - can’t mention client), and our newest signing, Nisha Ganatra; whose premiere of her new feature ‘Late Night’ was met with the highest paid acquisition to date at Sundance Film Festival. She, too, is in pre-production for her first project with us for ‘Plan B’. David Gordon Green directed the first ever brand campaign for Google, a 60 second spot campaign which breaks next month. I’m excited about my evolving associations and affiliations, most notably Girl Culture Films in which I sit on the board. Also, my expanded role on the AICP Board as Vice Chair will give me an opportunity to advocate for my community.

5) As painful as some of the recent revelations were, I believe it has brought about a much needed transformation in the psyche of our industry, and we are all healthier for it. The more diverse we are as a community and an industry, the stronger we will be.

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