Tuesday, July 16, 2019

2019 Production Outlook Survey -- Rupert Maconick

1) What’s the most relevant business and/or creative lesson you learned in 2018 and how will you apply it in 2019? 
 
2) Gazing into your crystal ball, what do you envision for the industry--creatively speaking or from a business standpoint--in 2019? 
 
3) What are your goals, creatively speaking and/or from a business standpoint, for your company or division in 2019? 
 
4) Tell us about one current project you are working on in early 2019. 
 
5) Last year’s constant headlines of gender pay disparity, sexual misconduct and worse brought issues to everyone’s attention that were long overdue to be dealt with. There have been industry wide-strides made towards righting these wrongs but there’s a long way to go. Can you tell us what policies you have in place or plan to implement in 2019 to ensure racial and gender diversity, pay equality and a safe/inclusive work environment for everyone in your company or division? 
 
6) Does your company have plans for any major expansion/investment in technology in 2019 and if so, in what? How will this investment add value to the services you offer to your clients? 
Rupert Maconick
Founder and Executive Producer
Saville Productions

1) The most important business lesson that I’ve taken from 2018 is that fewer and fewer people are watching ads due to consumers now having a wide-range of commercial-free viewing options. Consumers can no longer be forced to watch traditional advertisements and branded content. To engage these viewers, advertisers must produce work that consumers want to watch—i.e. authentic pieces of entertainment, like films, series and documentaries.

2) In 2019, more media companies will see that pushing branded content on consumers with a media buy is a deeply flawed advertising method. Brands can’t simply buy eyeballs. There are more suitable ways for advertisers to build authentic relationships with consumers, and that is by producing projects that consumers will choose to watch.

3) At Saville, our goal for 2019 is to continue to help advertisers transition from creating ads to creating entertainment. We are also excited to develop a number of upcoming entertainment projects based upon the social and environmental initiatives of major brands.

4) Saville Productions just completed Takumi: A 60,000 Hour Story on the Survival of Human Craft which is a one-hour documentary for Lexus about the Japanese philosophy of takumi. The film combines stunning footage of several contemporary Japanese master artisans with interviews from the world’s foremost thinkers on craft, technology and expertise. The documentary premiered at the DOC NYC film festival and will be available on additional platforms in 2019.

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