1) 2018 was year of contradictions because nobody really knows what’s happening or where things are going; however as we forge ahead we need to lean into the unpredictability of the world in order to do better in it. It is essential to keep the destination in mind and be open to the journey. Entrepreneurship is about planning, sure, but it is also about the big idea - your mission statement, innovation, model - and the knowledge that outside forces will offer new ways of getting where you need to be.
2) To move the needle you need to be persuasive and empathetic— to find out what people need, even when they can’t express it specifically or directly. There will be more fluidity in the way people work together - we’ve seen that seeded over the past year, for example, where we’ve established ongoing relationships with clients rather than focus on the per project approach. This will continue as people try to reckon with the unknown future - daunting to many, exciting to those who see opportunity in this evolution.
3) One goal is to focus on working with like-minded people who have similar values, complementary skill sets and mutual respect. That doesn’t mean working in silos or avoiding friction...it’s actually about productively pushing boundaries because you know you are in the right company to do it astutely.