1) For Nonfiction, it’s not about lessons learned in 2019, it’s about the early-in-the-business-lessons-learned and remaining loyal to those. Staying true to the ethos of authenticity, valuing the relationships we have with clients, crew, and directors alike and doing great work where story is everything.
2) Advertisers have been moving toward branded work for a while now. Not the end of commercials as we know them, but adding branded content into the mix. It’s a trend, not a fad, and in 2020 I expect that we’ll see more of that, especially in short form where meaningful films can move audiences and enjoy a plethora of views from festivals to online venues.
3) Creative and business goals mesh for us. It’s about helping advertisers connect with their audiences on a very human level through the work. Brands benefit most when they tell stories their customers can truly relate to. Stories that inspire them. That’s always been Nonfiction’s mantra and excelling in that space continues to be our goal.
4) Our directors have a passion for addressing issues surrounding equality, sustainability, climate change and the like. Much of their personal documentary work illuminates those concerns and inspires action. In 2020, we’ll be undertaking projects that help the filmmakers and brands collaborate on work done for good.
5) As a woman-owned and founded company, fairness isn’t just a concept, it’s part of who we are and how we act in everything we do. It’s keeping parity and kindness top of mind from the office to the directors’ roster to the set. It’s not a “policy”--it’s part of our DNA.