What trends, developments or issues would you point to thus far in 2022 as being most significant, perhaps carrying implications for the rest of this year and beyond?
(In no specific order)
A Women’s Right to Choose
Civility (or lack thereof)
How have any societal issues--such as the pandemic, the Supreme court decision on abortion, calls for equity, inclusion, diversity, racial and social justice--impacted the way you do business, company policies and/or selection of projects/creative content?
There are moments in my career as a producer and company owner that have experienced great disruption but nothing compares to what we are living through right now. And given that (I believe) our role as content creators mirrors what’s happening in our culture, I find myself falling on my sword (not just personally anymore) but through harvest to promote our core beliefs of integrity, inclusion, ethics, justice, common sense and PEACE to name a few.
We earn our fees and support our families from producing content for large corporations and we reinvest a portion of those fees in messages that support the common good. A handful of our corporate clients align with these goals that support our core ethos and ideologies and that is a win all around but they are not the majority.
We can sell people things they need (and don’t need) but I see our role TODAY as being the communicators of a bigger narrative. We need more messaging that carries the weight and creative prowess to CHANGE the societal issues we are facing in our world. And I applaud the creatives in our community who are demonstrating this messaging at such a high level!
What work (advertising, entertainment, documentary) -- your own or others--struck a responsive chord with you this year and why?
BRYAN BUCKLEY’S “THE LOST CLASS”