2022 Production Outlook Survey Response: What’s Next? Where Do We Go From Here?

John McKelvey
Chief Creative Officer & Founder
Mirimar

What are your goals or New Year’s resolution, creatively speaking or from a business standpoint, for your agency or department in 2022? 

Mirimar is ambitiously devoted to building one of the most interesting creative companies in the world. We have a team of smart, kind and hardworking people who bring their creativity, humor and heart to work. We are looking to continue to genuinely partner with brands wanting to create breakthrough moments. To outsized attention for their investment in a concept and execution. And really 2022 is all about striving to make the best work we can with each and every opportunity.

Gazing into your crystal ball, what do you envision for the advertising and/or entertainment industry--creatively speaking or from a business standpoint--in 2022?

There feels like there has been a real build up and there are now lots of opportunities, projects and demand for work that can breakthrough. We are busy and optimistic about 2022.

Tell us about one current commercial or branded entertainment project you are working on for early 2022. 

An interesting take on The Super Bowl.

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