August 2017 Mid Year Report Card -- Bonnie Goldfarb

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  2. August 2017 Mid Year Report Card -- Bonnie Goldfarb

1) What trends, developments or issues would you point to thus far in 2017 as being most significant, perhaps carrying implications for the rest of the year and beyond? *

2) What work (advertising or entertainment)—your own or others’—has struck a responsive chord with you this year and why?

3) What work (advertising or entertainment)—your own or others’—has struck you as being the most effective strategically and/or creatively in terms of meshing advertising and entertainment?

4) Though gazing into the crystal ball is a tricky proposition, we nonetheless ask you for any forecast you have relative to the creative and/or business climate for the second half of 2017 and beyond.

5) What do recent honors on the awards show circuit (Cannes Lions, AICP Show/Next Awards, AICE winners or Emmy nominations) tell us in terms of creative and/or strategic themes and trends in the industry at large?

6) What new technology, equipment or software will you be investing in later this year or next year for your company or for yourself personally, and why? Or, tell us about what new technology investment you’ve made this year and why it was a good decision—or not?

Bonnie Goldfarb
founder/executive producer
harvest films

1) I think there are a group of ‘Influencers’ across social platforms that are resonating with clients and consumers and I see them playing a bigger role in advertising as we move into the future They have a built in consumer base with followers and their perspectives and voices can be unique, organic to the process and they’re creating and curating messages in a nimble, artful way.

2) The Paradoxes of Chanel -The Film
I love the way font, texture and language are used so seamlessly together.

5) Sandy Hook Promise “Evan” was outstanding and I applaud the award shows for recognizing this important piece of work and social commentary.


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