1) Gazing into your crystal ball, what do you envision for the industry—creatively speaking and/or from a business standpoint—in 2017? 

2) What’s your New Year’s resolution, creatively speaking and/or from a business standpoint, for your company, agency or division? And if you like, tell us briefly about a current project you are working on in early 2017? 

3) What’s the most relevant business and/or creative lesson you learned in 2016 and how will you apply it to foster success in 2017? 

4) Do you have a personal New Year’s resolution that you can you share? 

Sila Soyer
Executive Producer
Arcade Edit

1) I don’t think anyone can deny that the unfolding new world order will color every part of our lives, including the advertising industry both creatively and in terms of how we do business. What is up for debate is specifically “how” and I think that’s difficult to predict at this time. I received an email update from the company that runs our benefits yesterday attempting answer what the recently signed Executive Orders mean for our business and they may just as well have embedded a gif of Garfield shrugging in the body of the email. Even their best business and lawyerly minds don’t seem to know. Obviously, we’re all hoping for the best.

2) I don’t do New Year’s resolutions - personally or business-wise. They are just something to break. Our continued goal is to collaborate with our partners creatively and financially to put good work out there.

3) I find that every job, every mistake, and every success is an opportunity to learn something for the next time. Hard to pinpoint one as the most relevant. It’s all cumulative.

4) Ha ha—nice try. No resolutions. I meant it.

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