1) Creatively I think this is the year where innovation and emotion merge. We’ll see compelling storytelling through techniques such as experiential, VR, and AI. This trend will build stronger connections between brands and audiences that are measured, refined and targeted to emotional influence. Clearly the challenge for all us content creators is to tell authentic stories that generate a wide variety of entertainment at a price that makes everyone happy. The old adage of FAST-CHEAP-GOOD, you only get two. Is now FAST-CHEAP-GREAT – how do we deliver all three?
2) There’s amazing talent out in the world and I want to find the right people for the job. It’s not always the most obvious choice, sometimes the riskiest approach can provide the most unique outcome. My resolution is literally thinking outside the box as much as possible.
3) It’s not as much about keeping up with current trends as it is adapting them into the most effective work. Yes, you could create an innovative idea but if you don’t know what do with it, it falls flat.