As 2015 draws to a close, it’s time for reflection on assorted industry fronts, including assessing what work was among the year’s most worthwhile creatively.
To find the creme of the crop, SHOOT editors culled through the year's weekly "Top Spots" as well as other notable work covered in various stories during the course of 2015. Here are the top five "Top Spots" of 2015.
1: Geico’s “Unskippable: Family”
Client: Geico; Vice President, Marketing: Ted Ward; Manager, Broadcast Production and Agency Relations: Amy Hooks; Marketing Buyers: Katherine Kalec, Brighid Griffin; Marketing Coordinator: Thomas Perlozzo; Agency: The Martin Agency, Richmond, Va.; Chief Creative Officer: Joe Alexander; Senior Vice Presidents, Group Creative Directors: Steve Bassett, Wade Alger; Vice President, Associate Creative Director: Neel Williams; Associate Creative Director: Mauricio Mazzariol; Vice President, Executive Producer: Brett Alexander; Broadcast Producer: Liza Miller; Junior Broadcast Producer: Coleman Sweeney; Business Affairs Supervisor: Suzanne Wieringo; Senior Integrated Production Business Manager: Amy Trenz; Financial Manager: Monica Cox; Senior Vice President, Group Account Director: Brad Higdon; Account Supervisor: Josh Lybarger; Account Executive: Allison Hensley; Senior Project Manager: Karen McEwan; Production Company: Park Pictures; Director: Terri Timely; Executive Producers: Justin Pollock, Jackie Kelman Bisbee; Line Producer: David Lambert; Editorial Company: Whitehouse Post; Editor: Caleb Hepler; Executive Producer: Kristin Branstetter; Producer: Jojo Scheerer; Telecine: Co3; Colorist: Tim Mascik; Post Facility: Running With Scissors; Flame Artist: Chris Hagen; Executive Producer: Scott Friske; Senior Producer: Cheryl Lage; Music: APM; Audio Post; Company: Rainmaker Studios; Engineer, Mixer: Jeff McManus
2: Allstate’s “Savvy Burglar”
Client Allstate Agency Leo Burnett Chicago Susan Credle, chief creative officer; Charley Wickman, executive creative director; Britt Nolan, Mikal Pittman, creative directors; Nuno Ferreira, interactive creative director; Brandan Jenkins, Jake Reilly, Mark Wegwerth, copywriters; Derek Hinze, John Regan, Christopher Cole, Lauren Wetula, art directors; Veronica Puc, group executive producer; Stephen Clark, sr. producer. Production/Development Co. HeLo Jeff Tremaine, director. Digital Production WeLikeSmall Conor O’Neill, editor.
3: Goodby, Comcast To Share “Emily’s Oz” With Viewers On Oscars Night
Client Comcast/XFINITY Agency Goodby Silverstein & Partners, New York Jeff Goodby, Rich Silverstein, co-chairmen; Paul Caiozzo, executive creative director; Nathan Frank, creative director; Michael Hagos, Peter Jostrand, art directors; Josh Chua, Sam Dolphin, copywriters; Conner Huber, group brand strategy director; Jane Jun, brand strategist; Tod Puckett, director of broadcast production; James Horner, executive broadcast producer; Tess Kenner, broadcast producer; Charlotte Dugoni, assistant broadcast producer. Production Biscuit Filmworks Andreas Nilsson, director; Matty Libatique, DP; KK Barrett, production designer; Shawn Lacy, managing director; Colleen O’Donnell, exec producer; Emily Skinner, line producer. Editorial Rock Paper Scissors Paul Watts, editor; Christian Oreste, Rhys Hecox, assistant editors; Eve Kornblum, exec producer; Jenny Greenfield, Jen Milano, producers. VFX a52 Stefan Gaillot, lead Flame artist/2D VFX artist; Kirk Shintani, CG supervisor; Matt Sousa, Andy Bate, Enid Dalkoff, Steve Wolf, Tiffany Germann, 2D VFX artists; Jose Limon, Joe Paniagua, Jon Balcome, Christian Sanchez, Adam Carter, Paulo Mauro, Vivian Su, 3D artists; Scott Boyajan, producer; Patrick Nugent, Jennifer Sofio Hall, exec producers. (Toolbox: Flame) Post Company 3 New York Tim Masick, Rob Sciarratta, colorists; Angela Lupo, exec producer; Rochelle Brown, color producer. Audio Post Heard City Keith Reynaud, Jeremy Siegel, sound engineers; Gloria Pitagorsky, managing director; Sasha Awn, sr. producer. Sound Design Jafbox Sound Joseph Fraioli, sound designer. End Treatment Graphics Elevel Post Jessica Gibson, animator; PJ Koll, exec producer; Samantha Liss, producer.
4: Super Bowl Spot: “Brady Bunch” With A Snickers Twist
Client Snickers Agency BBDO New York David Lubars, chief creative officer, BBDO Worldwide; Greg Hahn, chief creative officer, BBDO NY; Gianfranco Arena, Peter Kain, executive creative directors; Dave Rolfe, director of integrated production; Amy Wertheimer, group executive producer; Melissa Chester, executive music producer; Crystal Rix, group planning director; Alaina Crystal, planner. The Marketing Arm: Celebrity Talent, Intellectual Property, Music Rights Acquisition Brad Sheehan, director, entertainment. Production O Positive Jim Jenkins, director; Ralph Laucella, Marc Grill, exec producers; Trent Opaloch, DP. Editorial Arcade Geoff Hounsell, editor; Kirsten Thon-Webb, producer; Healy Snow, assistant editor. Post/VFX The Mill Ben Smith, creative director; Nick Tanner, VFX supervisor; Verity Kneale, exec producer; Carl Walters, producer; Nathan Kane, sr. compositor; Fergus McCall, colorist. Music Q Department Audio Post Sound Lounge Tom Jucarone, audio mix. Lime Studios Loren Silber, voiceover record.
5: Top Spot of the Week: Lance Acord Directs Nike’s “Last” For W+K
Client Nike Agency Wieden+Kennedy, Portland, Ore. Alberto Ponte, Ryan O’Rourke, global creative directors; Dan Viens, interactive director; Evelyn Loomis, interactive producer; Matt Hunnicutt, global executive producer; Heather Ryder, Darcie Burrell, writers; Patty Orlando, art director; Shelley Eisner, producer; Julie Gursha, associate producer; Henry Lambert, strategic planning; Mark Fitzloff, Joe Staples, executive creative directors. Production Park Pictures Lance Acord, director/DP; Jackie Kelman Bisbee, Mary Ann Marino, exec producers; Caroline Kousidonis, line producer. Editorial Rock Paper Scissors Angus Wall, editor; Angela Dorian, post executive producer/producer. Visual Effects a52 Pat Murphy, VFX supervisor/Flame artist; Michael Steinmann, VFX producer. Titles/Graphics Just Do It and Nike title cards, artwork from Patty Orlando. Music/Sound Song “Every Little Bit Hurts” Aretha Franklin Albums “Running out of Fools” (1964). Walker, Portland, Ore. Sara Matarazzo, music supervisor; Abbey Hickman, music producer. Barking Owl, Los Angeles Michael Anastasi, sound designer; Kelly Bayett, executive producer. Audio Post Eleven Sound Jeff Payne, mixer; Dawn Redmann, producer.