The very best of our The Best Work You May Never See gallery in 2019, as judged by SHOOT's staff, is topped by March For Our Lives' "Generation Lockdown" in which a major company seeks expert advice as to how to prepare for and deal with a workplace shooting. Sadly, the expert turns out to be a young girl who's beyond her years, having much counsel to give in that she's experienced such attacks at her school. The spot was directed by Hungry Man's Bryan Buckley for McCann New York.
Other entries from The Best Work You May Never See to make the final creme de la creme cut in 2019 are: a touching love story for Renault UK which shows not only how far Renault vehicles have come over the years but also the progress we've made as a society over that same time span in terms of becoming more accepting of LGBTQ realtionships; Gillette's "First Shave" in which a trans advocate reaches that milestone with the help of his dad; a look at the political chaos in the UK as lawmakers are seen as wild animals in a promo for U.K.'s The Times; and a funny, self-deprecating look at what a takeover by a massive holding company does to a small independent ad agency, except in this case the business being gobbled up is a youngster's lemonade stand.
Check out below to see the most outstanding work from this year's The Best Work You May Never See.
To see SHOOT’s story on the year’s best work, click here.
To view the year’s Top Five Top Spots Chart, click here.
To see the year’s Top Five VFX/Animation Chart, click here.
To see the year’s Top Five Music Chart, click here.
1: The Best Work You May Never See: McCann NY, Director Buckley Team On March For Our Lives PSA Showing A Young Student’s Expertise In The Event Of An Active Shooter
Client March For Our Lives Agency McCann New York, Erick Silver, chief creative officer, McCann North America; Devika Bulchandani, president, McCann NY; Sean Bryan, Tom Murphy, co-chief creative officers, New York; Pierre Lipton, global executive creative director; Marco Pupo, executive creative director; Karsten Jurkschat, Alex Little, creative directors; Nathy Aviram, chief production officer; John McAdorey, executive producer; Gabrielle Levy, producer. Production Hungry Man Bryan Buckley, director; Mino Jarjoura, Kevin Byrne, Caleb Dewart, exec producers; Matt Lefebvre, producer; Sherra Fermino, production manager; Scott Henriksen, DP. Editorial NO6 Jason Macdonald, Justin Quagliata, editors; Corina Dennison, exec producer; Malia Rose, Laura Molinaro, post producers; Tripp McCarty, Scott Zeitlen, assistant editors. Finishing NO6 Ed Skupeen, Flame; Mark Reyes, Flame assistant; Steve Picano, colorist. Finishing The Mill LA Tom Graham, Flame; Phil Crowe, creative director; Marie O’Brien, producer; Anastasia Von Rahl, exec producer. Audio Post Sonic Union Brian Goodheart, audio engineer; Kelly Oostman, audio mix assistant; Pat Sullivan, Justine Cortale, audio producers. Music Duotone Audio Group Ross Hopman, exec producer; Brad Fischer, composer. Clearances Clearances provided by STALKR Colleen Cavanaugh Anthony, exec producer; George Alvarez, producer; Natalie Stowell, project manager; Niko Savich, Craig Phillips, researchers.
2: The Best Work You May Never See: Frederic Planchon Directs Love Story For Renault UK, Publicis•Poke
Client Renault UK Agency Publicis•Poke Dave Monk, executive creative director; Colin Byrne, group creative director; Rob Butcher, Tom Genower, creative directors; Miranda Ross, Calvin Lyon, strategists; Colin Hickson, head of film production; Joss Haynes, assistant producer. Production Academy Films Frederic Planchon, director; Stephane Fontaine, DP; Dulcie Kellett, Simon Cooper, producers. Editorial Assembly Rooms Sam Rice-Edwards, editor. Postproduction MPC Jean-Clement Soret, colorist; Timo Huber, VFX. Audio Post Wave Studios Parv Thind, mixer. Music Soundtree, London Luis Almau, composer; Jay James, producer. Sound Design Wave Studios, London Parv Thind, sound designer
3: The Best Work You May Never See: Angie Bird Directs “First Shave” For Gillette, Grey Canada
Client Procter & Gamble/Gillette Canada Agency Grey Canada Per Pedersen, global creative chairman; John Patroulis, worldwide creative officer; Patrick Scissons, Emiliano Gonzalez De Pietri, Helen Pak, chief creative officers; Jeff Stamp, deputy chief creative officer; James Ansley, executive chief creative officer; Graeme Campbell, copywriter; Logan Gabel, art director; Sam Benson, producer. Production Skin & Bones Film Company Angie Bird, director; Jackson Parrell, DP; Liane Thomas, executive producer; Michelle Woodward, line producer. Editorial Rooster Post Production Izzy Erlich, editor; Taylor McWade, assistant editor; Melissa Kahn, exec producer. Color The Vanity Andrew Exworth, colorist. Alter Ego Conor Fisher, colorist. Postproduction Fort York Paul Binney, Flame artist; Sam McLaren, exec producer. Sound Design Cylinder Sound & Film, sound design & sound engineering Brad Nelson, exec producer Music Asche and Spencer
4: The Best Work You May Never See: Framestore, Director William Bartlett Talk To The Animals For UK’s The Times, Pulse Creative
Client News UK/The Times, The Sunday Times Agency Pulse Creative Robin Garton, executive creative director; Betsy Kelly, producer. Production Framestore Pictures William Bartlett, director; Polly DuPlessis, producer; Nick Ellis, art director; Thom Hole, DP. VFX/Animation Framestore London Helen Hughes, exec producer; Josh King, sr. VFX producer; Suzanne Jandu, head of 2D; Christian Baker, lead comp; David Watson, lead CG; Adam Smith, lead modeler and head of modeling. (Toolbox: Nuke, Maya, Substance, Houdini, Arnold Render Engine)
5: The Best Work You May Never See: Zulu Alpha Kilo Makes Lemonade Out Of Big Holding Company Lemons, Celebrates Indie Agencies
Agency Zulu Alpha Kilo Zak Mroueh, creative director; Michael Siegers, art director; Jonah Flynn, writer; Colleen Allen, producer. Production Zulubot Zak Mroueh, director; Paul Steinberg, DP; Tom Evans, exec producer; Jesse Posthumus, editor; Rob Morrice, audio mixer. Casting Jigsaw Shasta Lutz Transfer Alter Ego Eric Whipp. Audio Dino Cuzzolino