"Harry" Season 2 Promos Speak to "Everyday People"

Beloved by fans globally, Harry Connick, Jr. has earned a reputation as being a genuinely warm and caring man of the people. He's also premiering the 2nd season of his successful namesake daytime entertainment show today. So how do you tap into that special distinction to retain viewers and drive new tune-in, all while fortifying the show’s overarching message all season long?

For NBCUniversal, it was about tapping 2C Creative to develop a comprehensive season 2 campaign showcasing Harry’s ability to authentically connect with everyday people. 2C’s live-action shoot captured genuine exchanges between Harry and his fans. The perfect backdrop? A remake of Sly and the Family Stone classic hit “Everyday People” for which Harry not only provided vocals, but also played every instrument on the track. This gave 2C great pacing for the launch spot and set the tone for the entire campaign, from launch to episodics and other special as-needed spots.