Stevinson Auto "Quantum Physics"

Featuring Kent Stevinson, President of Stevinson Automotive, who is at ease in front of the camera and down for anything, this 14-spot campaign via Jon Shore Creative has a fun, local feel with national polish. The project marks a reunion for Stevinson, filmmaker Brady and creative director Shore, who previously collaborated on Stevinson Auto spots in 2005 and again in 2016. Produced by Superlounge, the new campaign exploits Stevinson’s on-camera playfulness, and runs the humor gamut, from social media gags (“SnapKent”) to local landmark wordplay (“All Over Town”). To accommodate today’s visual landscape, the production shot 16:9 for traditional TV, 4:3 for the vintage “Pan Flute Kent,” and skyscraper mode for “Snap Kent.” Here, Kent attempts to make "Quantum Physics" easier.