Capsa Healthcare: Trio Launch Video

"Meet Trio" for Capsa Healthcare. ADDY-award winning commercial product launch produced and shot in Columbus, Ohio by Kinopicz American. Capsa Healthcare selected creative studio & production company Kinopicz American to help launch their new flagship product, Trio. Kinopicz's founding partners Francesco Lazzaro and Damian Wohrer directed and produced the campaign. Excitement comes from human expression. That was the seed of the idea that came to us as we listened to the executive marketing team from Capsa Healthcare describe their aspirations for the debut of Trio. With trade shows cancelled globally due to the pandemic, Trio’s launch was looking problematic. Ready to take some risks and increase their investment in production value, the Capsa team challenged us to write and produce a video campaign that would bring excitement and energy to the Trio rollout.