Kizik's "Seriously, hands free."
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Sapka Communications3362 views
Kizik, an e-commerce footwear company known for their hands-free technology recently debuted its first brand campaign. The campaign was created by Little Big Engine, which won the assignment after a review. The campaign will also incorporate direct-response (DR) advertising, which is part of the company’s success to date.
The campaign was created to disrupt the startup shoe brand category on social platforms to help people understand that hands-free technology is the future of footwear.
The work illustrates this point by showing the learning curve one man experiences when unboxing his Kiziks and trying to put them on...with his hands. The spots use humor and a Melissa McCarthy-like investigator to figure out how random hands, coming out of thin air, try to stop the new Kizik owner from putting his shoes on...with his hands!
Kizik Hands-Free Shoes | The Easiest Shoes You'll Ever Put on!
Client: Kizik | Campaign Title: Hands Off | Execution Title: Seriously, Hands free. (Brand) // Investigating Hands Free (DR)
CEO: Monte Deere, CMO: Alex McArthur, Head of Brand: Blake Brown, Director of Marketing: Brett Swensen, Head of Content: Levi Lindsay, Videographer: Matt Newey
Agency: Little Big Engine
Art Director(s): Brandt Lewis, Copywriter(s): Patrick Maravilla, Integrated Head of Video: Duff Rich
Production Company: Little Big Engine
Director: Little Big Engine, Director of Photography: Munn Powell,
Post Production: Cosmic Pictures
Editorial: Dan Aronin
