Fred & Farid, Director Alice Kong Team On Music Video For 2nd Chapter Of Longchamp's “Très Paris” Campaign
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Robert Goldrich1429 views
In partnership with creative agency Fred & Farid Los Angeles and Fred & Farid Paris, Longchamp launches the second chapter of the “Très Paris” campaign with another music video reimagining an iconic French song.
Directed by French director Alice Kong via production house Partizan, the music video features French ballet dancer and actress Marion Barbeau alongside French actress and model Annabelle Belmondo, as they bring the lyrics of “J’aime les filles” by Jacques Dutronc to life. The classic track was reimagined by lively French indie pop group Evergreen, setting the buoyant, irreverent tone of the film.
The music video follows two heroines as they live Dutronc’s lyrics throughout Paris with elegance, style, and a playful wink. The film starts off with the two best friends dancing through a chic Castel and Régine inspired restaurant (“J’aime les filles de chez Castel. J’aime les filles de chez Régine”); they protest the raucous sound of a morning alarm while lying in bed on the lawn of the Sacré Coeur (“J’aime les filles qui font la grève. J’aime les filles qui vont camper”); they carry their skis through the street, then quickly ditch their gear for ice cream cones (“J’aime les filles de Megève. J’aime les filles de Saint-Tropez”); and then end their adventure inspiring an artist and having a laugh (“J’aime les filles intellectuelles. J’aime les filles qui me font marrer.”). In every scene, the duo looks casually chic styled in Longchamp’s FW22 Collection.
Alongside Barbeau and Belmondo’s performances, the song itself plays a central role in the film.
Dutronc and his legacy are present throughout “J’aime les filles,” personifying the Parisienne experience with a healthy dose of fun. This made Dutronc the ideal soundtrack choice for both the “Très Paris” launch film and new music video.
The recreation of “J’aime les filles” by Evergreen marries modernity with the timelessness of French culture. This combination represents the Longchamp brand itself--maintaining a trademark avant-garde creativity with superior craftsmanship in every collection.
Alongside the music video, there are 12 brand films, two BTS films, and 30+ photos and films created for social.
Client Longchamp Agency Fred & Farid Los Angeles Fred & Farid, chief creative officers; Chelsea Steiger, creative director; Radouane Guissi, sr. art director; Damien Fournier, producer. Production Partizan Alice Kong, director; André Chemetoff, DP; Khalid Tahhar, exec producer; Carla Georges, producer. Editorial Quentin Kwiatkowski, editor; Cindy Durand Paucsik, post producer.