MLB “Imitación”

Created via Latinworks, directed by Ricardo de Montreuil, and edited by Kevin Ray of Union Editorial Austin, “Imitación” combines game footage with original vignettes of kids mirroring the antics of their heroes on the field. “Imitación” is the latest spot in MLB’s acclaimed #PonleAcento (Put An Accent On It) campaign, which drove Hispanic players to embrace their heritage by adding accents to their names on their jerseys. “#PonleAcento has changed the way I view the sport,” says Ray. “It means a lot of different things for different people, and that's kind of what makes it great. It's still ‘America's Pastime,’ but the definition of ‘American’ has changed as the sport has evolved. For the better.”