"Ghost" for By The Coast

Otherworldly longing permeates the new video “Ghost” directed by Lucky 21's Andrew Ryan Shepherd for BY THE COAST. The video introduces BY THE COAST’s inaugural track, which debuted on Spotify. BY THE COAST is a new project by accomplished musicians Nick Box and Adam Fischer who united with Director/Photographer Shepherd to design the band’s visual identity, from key art and photography through the haunting and mysterious journey in “Ghost.” Working with Box and Fischer was a welcome opportunity for Shepherd, a musician-turned-director for whom audio and image are inseparable. To create the dreamlike atmosphere in “Ghost,” Shepherd turned to his friends at Lucky Post to shape the video’s edit, color, and visual effects.