LifeBridge Health's "Care Bravely"

LifeBridge Health has unveiled an innovative and bold new effort to break through the status quo for healthcare systems and reawaken the organization’s purpose. The Care Bravely movement is the manifestation of that purpose and the culmination of a monthslong effort to mirror the values of employees and inspire a rallying cry for the organization as a whole. For LifeBridge Health team members, health care is more than just medical.

Working with StrawberryFrog, the world’s first movement marketing agency, LifeBridge Health wanted to “activate and ignite its purpose” around a simple but powerful idea that would both resonate externally and motivate internally. The idea is to embody the spirit of the people of LifeBridge Health.