Biscuit's Rachel McDonald Directs Gatorade's "Every Day Is Your Day" For TBWA\Chiat\Day
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Robert Goldrich2414 views
Gatorade’s inspirational new film, “Every Day Is Your Day,” features sports icon Mia Hamm and rising U.S. star Mallory Pugh and taps into the iconic Dr. Seuss poem, “Oh the places you’ll go,” to demonstrate the powerful impact that sports can have on young athletes’ lives.
The film is part of the brand’s Sisters in Sweat initiative, which addresses an alarming stat: by age 17, girls drop out of sports at 1.5x the rate of their male peers, and as a result, disproportionately miss out on the skills and long-term benefits associated with playing sports.
“Every Day Is Your Day” is meant to inspire young athletes about the power, skills and confidence instilled by playing sports.
Rachel McDonald of Biscuit Filmworks directed the piece.
Client Gatorade Agency TBWA\Chiat\Day Renato Fernandez, chief creative officer; Mark Peters, Doug Menezes, creative directors; Elizabeth Daniel, copywriter; Blair Seward, art director; Jamie Wynn, jr. copywriter; Gaia Elise, jr. art director; Brian O’Rourke, executive director of production; Guia Iacomin, director of content production; Kaitlin Moore, sr. producer; Sophie Boris, assistant producer. Production Biscuit Filmworks Rachel McDonald, director; Shawn Lacy, partner/managing director; Holly Vega, exec producer; Andrew Denyer, line producer; Mercedes Allen, head of production; Jess Hall, DP. Editorial Cabin Edit Scott Butzer, editor; Jay McConville assistant editor; Carr Schilling, managing partner; Remy Foxx, exec producer; Michelle Dorsch, producer. VFX Shape + Light Rob Trent, creative director; Jordan Sharon, sr. producer; Paul Heagney, Jan Cilliers, Chris DiCristo, Wes Waldron, Dave Stern, 2D artists; Austin Lewis, Flame assist; Gavin Kelly, 3D lead; Eugene Guaran, 3D concept artist; DeAndre Moore, 3D generalist; Arron Inglis, 3D coordinator; Sam Boyd, Mario Domingos, Sean Hunt, Cormac Kelly, Kev Ryan, additional 3D artists; Marc Samson, concept artist & lead matte painter; Rocco Gioffre, matte painter. Color Harbor Pictures Elodie Echter, colorist; Matt Olmon, sr. producer. Sound Design LSD Michael Anastasi, Kai Paquin, sound designers; Susie Boyajan, exec producer. Audio Post Lime Studios Matt Miller, mixer; Lisa Mermelstein, assistant mixer; Susie Boyajan, exec producer. Music Pedro Bromfman, Juan Carlos Enriquez, composers.