R/GA, Director Adam Donald Get Ready To Run In NYC For Nike
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Robert Goldrich3448 views
This Nike spot from R/GA showcases fast-paced New Yorkers who keep the city moving, whether they call themselves runners or not.
Directed by Adam Donald of production house The Custom Family, the piece features the world’s fastest marathoner, Eliud Kipchoge, alongside the tenacious city dwellers of NYC dashing to make the subway, sprinting through traffic and bounding to sneak a bite from their local bodegas.
Titled “Ready to Run NYC,” the commercial moves to music from Racket Club and sound design out of Rainhouse Music & Sound Design. Nick Crane and Alex Britten served as composer and sound designer, respectively.
The spot was edited by Paul La Calandra of Uppercut.
Client Nike Agency R/GA, New York Leah Alfonso, copywriter. Production The Custom Family, Brooklyn, NY Adam Donald, director; Larry McCrudden, exec producer; Jacob Wasserman, producer; Real Sprauge, DP. Editorial Uppercut, New York Paul La Calandra, editor; Nick Ljubicich, assistant editor; Nick Crane, post producer. Music Racket Club, New York Nick Crane, composer. Sound Design Rainhouse Music & Sound Design, bicoastal Alex Britten, sound designer. Audio Post Rainhouse Music & Sound Design, bicoastal Alex Britten, mixer. Color Forager, NY Brett Price, colorist