Hennessy, Droga5 Pursue "Unfinished Business" For Black, Asian, Hispanic Communities
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Robert Goldrich4554 views
Hennessy has launched Unfinished Business, a $3 million program committed to help small businesses power through the immediate financial challenges of COVID-19 and ensure they have the resources needed to get back on their feet. Several communities are bearing a disproportionate share of the health and/or economic consequences of this global crisis and these are the communities this program is aimed at supporting.
Beginning in June, the platform will donate to support small business entrepreneurs, with a vision to continuously replenish funds so that this first donation is not the last. In addition to capital, the program will also provide access to information, educational content and other assets to help safeguard continuity during and after the COVID-19 crisis.
In order to provide immediate relief, Hennessy has enlisted three national organizations already working to support businesses in their respective communities. Unfinished Business will provide funds to One Hundred Black Men, the Asian American Business Development Center, and the Hispanic Federation to ensure support is distributed directly at the community-level among those who need it the most.
To support the Unfinished Business program that Hennessy and Droga5 have cooked up together is this film directed by NYC-based Haley Anderson whose work often explores race and the ever-growing class divide. Soundtracked by jazz pianist Julius Rodriguez, featuring artists from Brooklyn’s MOCADA gallery, the film captures stories of seven small-business owners of color, speaking in their own words, about the challenges of the current moment, as well the longstanding, systemic issues this crisis has exacerbated.
“Built for community by community, Unfinished Business is an extension of our legacy supporting multicultural consumers and underscores our ‘Never stop. Never settle.’ ethos,” said Giles Woodyer, SVP, Hennessy US. “We want to do all that we can to help the small businesses survive the current crisis and pledge resources for the long term; as long as they have unfinished business to settle, so do we.”
Client Moet Hennessy North America Agency Droga5 NY David Droga, creative chairman; Neil Heymann, global chief creative officer; Tim Gordon, Felix Richter, co-chief creative officer; Alexander Nowak, global head of art; Thom Glover, creative director; Ted Meyer, Craig Gerringer, sr. copywriters; Jason Gold, sr. art driector; Dan Kelly, group creative director; Joel Francke, associate creative director; Craig Wong, group experience design director; Rich Greco, executive design director; Jen Lally, associate design director; Owen DiRienz, experience designer; Adrian Koenigsberg, designer; Sally-Ann Dale, chief creation officer; Jesse Brihn, director of film production; Ruben Mercadal, associate director of film production; Forrest Holt, sr. producer, film; Connor Hagan, associate producer, film; Mike Ladman, sr. music supervisor; Justin Durazzo, director of innovation; Ian Graetzer, director of art production; Bianca Escobar, associate director, art production; Jonny Bauer, global chief strategy officer; Harry Roman-Torres, head of strategy; Drew Simel, strategy director; Justin Clagette, brand strategist. Production Second Child, New York Haley Anderson, director; Scott Chinn, managing director; Jomo Fray, DP; Chelsea Greenwood, producer; Paul McGeiver, photographer. Editorial The Quarry Jonnie Scarlett, editor; Jack Moore, assistant editor; Tor Adams, exec producer. Postproduction Framestore Henio Henning, producer; Chris Anthony, producer (color); Simon Bourne, colorist. Music Orbital Music and Sound, New York Julius Rodriguez, composer. Sound Design/Audio Post Wave Studios, New York Aaron Reynolds, sound design and mix.