19 Crimes' "Ask the Doggfather”

Following the wildly successful augmented reality (AR) wine label experience for the launch of Snoop Cali Red, AR studio Tactic announces its newest iteration “Ask the Doggfather,” once again starring entertainment icon Snoop Dogg. Created in collaboration with agency Cashmere and award-winning software company 8th Wall, the latest 19 Crimes experience gives users the chance to ditch their Magic 8-Balls and instead pose life’s burning questions to the Doggfather himself.  

“Ask the Doggfather” marks an evolution of the “Living Wine Labels” AR series, releasing the first experience activated by a wine label using 8th Wall technology —a software that makes it possible to build interactive web-based augmented reality (WebAR) that works on any smartphone without an app. Users simply go to askthedoggfather.com on a mobile device and scan any bottle of Snoop Cali Red. From there, just ask a question and Snoop will appear in miniature holographic form to offer some wisdom with a touch of his signature swagger.