Hell's Kitchen - NYFA 2022: Judging Will Get Heated

To celebrate the return of live in-person judging, Director Sheena Brady and production company WW7 have teamed with NYFA to produce a hysterical one-minute character-driven, NYC, Hell's Kitchen-themed spot. Hell's Kitchen is a new category group to shine the spot light on creative work produced on behalf of legalized vice brands. The Hell’s Kitchen category group will provide a platform to honor the variety of creative lanes of engagement employed by agencies and legalized vice brands to connect consumers. Categories include Sports Betting, Cannabis, Alcohol, and Pick Your Poison. This newly launched category group will be sponsored by E-Z Wider rolling papers and will be judged by a world class group of creatives presided over by former North American CEO of Havas Creative, and current President & CMO of Republic Brands, Paul Marobella.